Nikolai Kuzyakov biography

Perhaps it is Nikolai on November 8 that will present in Penza his project at the National Business School Award. Nikolai Kuzyakov: “When I was 18 years old, my parents told me and my brother that we should earn money for entertainment ourselves. And they gave only to travel. We fell into a non -comfortable position and began to work as trade representatives in a distribution company. By selling confectionery products, we noticed that buyers are always asking for something new and interesting.

And the distributor did not have this. And we decided to find a manufacturer who could offer it. A short searches led us to a small workshop, where there were interesting and unusual cookies. We knew that this product would be in demand on the market, and if the production owner will sell cookies under his brand, then all buyers will go to it after 2 or 3 deliveries. Therefore, we suggested to him that he would packet his product under our brand “Vanyushkina Sweets”.

I traveled all the nearest cities in search of customers and sold cookies for 1 million rubles in a month of cookies. For me, a student, it was a lot of money. But the profit of thousands of rubles we decided to invest in the purchase of equipment for the production of cookies added their savings - thousands of rubles. And after a couple of months after that, on August 17, we released our own product.

I remembered the date well, since my brother’s birthday was then, but we, carried away by production, first forgot to congratulate him. In the early days, our whole family stood on the line - dad, mom, our future wives. Now we are included in the top of Russian factories for the production of muddy confectionery. There were many difficulties. We did not know production technologies, we had neither experience nor knowledge.

Everything had to be learned again. The main thing is to go forward and not give up. The main problems - we made non -standard confectionery products, and, of course, there were no equipment for them.

And we all ordered it specifically for ourselves. The last project lasted 4 years. Engineers from the Netherlands made a very serious and complex equipment for the release of butt cookies with a filling. Today, the most difficult challenge is purchasing ability, it falls for the second year, and we reoriented to export to countries such as China, Vietnam, Israel, Singapore.

The market is globalized, small players leave the market, and the networks grow. And our task is to get comfortable on the shelves in networks. Our city is one of the capitals of the confectionery industry. All conditions are created for successful business - there is everything from the raw material base to human resources. In addition, the government of the Penza region, and business support funds actively help us.

We work tightly with the city administration of Penza, and they never refused us to resolve various issues. ” Business councils of Nikolai Kuzyakova: 1. All our new products appeared in the assortment following trips to various international exhibitions. Do not sit still, develop and look at the world wider! In our office, a map of Russia hung for a long time, and then we hung a map of the world, and we realized how little we sell our products.

Now we are actively covering the world. In our company every week on Fridays, trainings. We constantly read business literature, develop and go forward. Of course, someone does not withstand such a pace, but those who remain, become the truly strong and loyal ideas of the company. Don't stop! Know new and interesting! Do not follow the path of competitors. Yes, it is easy, but remember - your own road is complicated, but on it you will not meet an opponent.

Remember: any business should improve life, then it will live for a long time. Do the business honestly. Do not try to deceive customers, employees, the state, because this is a temporary benefit, but it will not work to play a long time. Do not whine! No one is to blame for your failures except you. Если что-то не получилось, значит ни кризис, ни налоги, ни родители, никто и ничто не виноваты в этом.

Only you yourself. After all, you decided to become entrepreneurs. Remember: the entrepreneur is in constant stress and the scale of the business will be the way you are ready to withstand. You can still take part! Read the news in our Telegram channel Read also:.