Biography of Toyota

Lexus LS for the legendary Sochiro Toyoda, Honorary Chairman of the Board of the world famous auto giant Toyota Motor Corporation and the son of the founder of the concern, in this way there was work in the company, which became the brainchild of the family and the subject of its true pride. The life path of this brilliant person and his work will be discussed in our material today.

The biography of Sochiro Toyoda was born Shoichiro one of the options for pronunciation of the name on February 27 in the city of Nagoya Japan. He was the son of the founder of the largest corporation engaged in the production of cars - Kiichiro Toyod. After receiving the University’s diploma, a man in the year began to work in his father’s company. His career developed rapidly not at all because he was the son of the founder - Sochiro had a sharp mind and was an incredibly talented person.

Starting with the post of ordinary employee, in just ten years the hero of our story rose to the managing director, whose chair he took in the year. After another 5 years, Sochiro became an executive vice president of the corporation, and a little later he headed its marketing organization. It is important precisely under the guidance of this person that the company approved the merger of production organizations, the result of which was the formation of Toyota Motor Corporation.

Thanks to the direct participation of Shoichiro, the company allocated the Lexus premium-class brand into a separate line, and also fixed its view of the promising segment of the eco-avto and gradually won it by the production of Prius brand machines. Describing the biography of Toyoda, it is necessary to at least briefly touch his origin, because Sochiro is a representative of the famous dynasty of the founders of the automotive empire.

Few people know, but the mother of this person, Hatako in girlhood - Shinshichi Toyoda was also a native of a respected family, the daughter of one of the founders of the Takashimaya department stores known for the whole of Japan. The boy received primary education at the Tokyo Secondary School of Khaibia, after which he entered the Tokyo University. Later, the young man became a student of another university - the Imperial University of Nagi, which he graduated in the year, having received a bachelor's degree.

The hero of our material studied the technical sciences and was very successful in them, this is evidenced by the doctoral dissertation of Toyoda received by him in the year at the University of Tokhoka, the topic of work was the fuel injection system. It is noteworthy that in the midst of World War II, the young man was of draft age, but he avoided military service, as he studied engineering at that time, which was considered a vital industry for the theater of military operations.

After receiving education, as mentioned above, a young promising and talented specialist became a long -standing family business. Career joined the team of creators Toyot Toyod in the year. This was preceded by a tragic event - the sudden death of his father. It is noteworthy that, according to rumors, the young man had no plans to become his successor, but he succumbed to the persuasion of Uncle Eiji Tededa, who insisted that his son should follow in the footsteps of the parent.

The first position, which was occupied by Sochiro in the company, was the post of head of the inspection department. Raising the career ladder was swift. Already in the year, the young specialist received the chair of the managing director, and his first achievement in the new place was the introduction of the famous system of total quality control of quality about it in detail below.

It is interesting that the man is still, even after his death, is considered a "banner." Toyota Motor. It is he who attributes the growth of the popularity of this brand around the world and its huge sales even in countries that previously were wary of the creations of the Japanese auto industry. In the year, Toyida became the senior managing director, and in the executive vice president.

Thanks to him, the events that are significant for the brand occurred, in particular: the beginning of the serial production of Toyota Corolla year. Successful presentation of this model in the hostile American market year. Obtaining Corolla honorary title of the best -selling car in the world should be noted that a few years later the car was called the best -selling model of all time, and this was one of the significant achievements of the corporation in its entire long history.

Interestingly, the successful development of the Toyota Motor of the United States market also began with the supply of Shoichiro. Despite the fact that the model was popular in Japan and in some other states, the Americans did not like it. The motor simply did not have enough power to drive in local highways. This moment turned out to be a turning point for Toyod, which set himself the goal of developing a “high -class passenger car that will work equally well at any point in the globe.” Total quality control of TQC TQC Toyota in the invention of Sochiro has become an innovative system of total quality control, analogues of which in the world do not exist.It was called TQC and was developed to achieve the most important strategic goal by constant improvement of work.

The system is based on a set of theoretical principles, as well as practical methods of work, attracting data analysis tools, elements of economic theory, etc. The TQC principles are known as “Toyoda Rules”, they have 14 positions and cover all aspects of the enterprise, starting with the selection of personnel and ending with multi -level testing of products before entering the market.

So, for example, the company top managers are developing a document in which goals for a specific period are clearly spelled out. With these goals, set forth in a simple and understandable language, they introduce employees, and then control their achievement. The fundamental difference between Toyota plants and similar enterprises of other brands is a strict selection of personnel even for ordinary, working positions.

As the employees themselves say, the list of candidates included exclusively people who did not have experience in other enterprises of the automobile industry. Toyota recruiters prefer a large physique with the experience of service in the army, they immediately warn of strict discipline and harsh punishments for its violation. Prior to the assembly of cars, they do not allow tired, sluggish employees, people with obvious signs of illness.

If the boss notices that the subordinate feels well or does not work cheerfully enough, he sends him home - to relax. At first, such a severity of people scares, but over time it proves its effectiveness - the personnel of personnel at the concern enterprises decreased to optimal 5 percent. International expansion thanks to the skillful leadership of Sochiro Toyod, who was a competent manager, the company significantly expanded the presence around the world.

She opened factories and representative offices on different continents, including North America, to produce cars to local markets, and collected here. In the early 80s of the last century, the entrepreneur agreed to create a joint venture with General Motors. A little later, the concern opened its first factory in Kentukki. The next were large -scale production capacities in Canada, Great Britain.

They are successfully functioning to this day, supplying the latest car models to the market, which are fully consistent with the famous Toyota principles of quality. The models that conquered the world during the years of the Saichiro’s stay “behind the helm” of the Japanese auto giant occurred not only the conquest of the concern of the North American market - the world saw several models that made a huge contribution to the automotive industry.

Toyota Corolla Legendary model was born in the year. She experienced a huge number of generations today produced the twelfth and even more restyling. Statistics indicate that every 30 seconds a contract is drawn up somewhere to buy the next Korolla. The first cars of this model were made in two body variants - “Sedan” and “Coupe”. They were driven by a 1.1-liter V-shaped 4-cylinder engine with a capacity of 60 horsepower.

He worked in tandem with a classic 4-speed “mechanics”. The drive was rear. At that time, the on -board computer was already included in the basic equipment. The new generation was released after 4 years. In addition to many other differences, it was characterized by more voluminous engines - by 1.4 and 1.6 liters. For comparison: the current, twelfth generation came out in the year.

The machine is based on the TNGA platform, made in the sedan body and is equipped with a hybrid drive. It is very popular all over the world due to high reliability, advanced equipment and affordable price. The prototype of the car was produced from for a year, it was called Celica Camry and was equipped with L4 with a gasoline engine with a volume of 1. The power of the engines varied from 88 to horsepower depending on the modification.

The high -wheel drive became the highlight of the car, and it was intended exclusively for the domestic market. The full -fledged first generation came out in and it was produced up to a year. The car was equipped with gasoline engines and turbodiesel, their power ranged from to “horses”. The presentation of the latter at the moment of the Toyota Camry version took place at the end of the last November.

The ninth generation of the year of release has lost V6 engines-they were replaced by a hybrid system represented in two versions-an electric motor with a 2.5-liter internal combustion engine total power-horsepower and three electric motors with a total capacity in “horses”, and one of them is installed on the rear axle and is used to connect the all-wheel drive system.

The car is based on the GA-K platform, which has repeatedly confirmed its reliability in practice. Serious changes affected the exterior and interior of the car. The manufacturer’s plans also include the production of sports modification, which will receive TRD in the title. Lexus ls and, finally, the famous Lexus.

The sign model produced under this brand was Lexus LS, which turned out to be the “first swallow” of a separate area of ​​activity of the corporation, aimed at buyers of premium-segment machines. He went to the series at the beginning of the year, the presentation took place at the Detroit car dealership. The rear-wheel drive car was made in the sedan back, it was equipped with a 4-liter V-shaped gasoline engine operating with a 4-speed "automatic".

The designers paid maximum attention to comfort in the cabin and its equipment, which at that time was incredibly rich. At the same time, the novelty turned out to be much cheaper than its main competitors-Mercedes S-Class and BMW 7. The current, fifth generation Lexus LS is produced from a year. It is a chic car in the sedan body, which is based on the modular platform. Several motors are presented to the choice of buyers, but the 3.5-liter 6-cylinder V-shaped gasoline and turbocharged 3.4-liter is in greatest demand.

All power plants work in tandem with high -speed “automatic machines”, the drive is variable, it can be complete or rear. Restyling has undergone the model, it still is very popular among people who, when choosing a car at the forefront, put comfort and a unique charm. The result of the ingenious Sochiro Toyoda passed away on February 14 at the age of 97.

He made an invaluable contribution not only in the development of family business, but also to the world automotive industry as a whole. The work of this person is an example to follow, because he showed that with a love for what you are doing, you can change this world for the better.