Morita Akio Biography

Akio Morita Akio Morita, known as the founder of Sony, became a legend during his lifetime. Moroto had a lot of role: physicist, engineer, inventor, businessman, athlete for 30 years every Tuesday, exactly at 7. Akio Morita was born on January 26 in Nagoy, he was a first -born and heir in the fifteenth generation of one of the most noble and old families, Sake manufacturers.

The Morita family in the village of Kosugai, not far from the Naga industrial center, has been cooked for three hundred years, known under the brand of Nenkhimatsu. Akio was the eldest son and had to follow in the footsteps of his father, as was customary in the then Japan. But Akio did not want to study ancient skill and cook Sake, the boy was interested in mathematics and physics, and the XX century was in the yard.

Oddly enough, his father approved the decision of his son and allowed him to follow his own way. After graduating from school, Akio entered the Physics and Technical Department of the University of Imperial University in Osaka, where he studied physics under the guidance of an outstanding scientist professor Tsnesaburo Assad.

In the year, Assada headed research and Maurite helped him in developments. The young physicist was distinguished by a sharp mind, a living imagination and ease in communication. In the year, Akio Morita received a diploma. Then he was called up for military service - he hit the sea infantry and even received an officer rank. Thanks to the patronage of C. Assad, he received the post of naval engineer.

During the service in the Navy of Japan, Morita was engaged in the development of sea weapons with the thermal system of guidance and night vision devices for weapons sights. And a few months later he received an invitation to work in the town of Yokosuko, to the aviation research laboratories of “Company of the exact instruments of Japan”, and Morita, having received the blessing of relatives who exempt him from the obligations of the family business, leaves Yokosuko.

The fact that the family gave him this permission is proved by Morita's loan to develop a new company. The founder of the company was M. Director Masaru Ibuk was very interested in talented young scientists and, looking at the lists of graduates of the university, drew attention to Akio Morita. Cooperation with Morita turned out to be very fruitful for him: the young physicist was inferior to Ibuk in experience, but he was generous with ideas.

Ibuka and Morito not only made friends, despite the strong difference in the age of 13 years, but later became work colleagues, business partners and the founders of Sony Corporation. The affairs of the company's exact tools went uphill. Meanwhile, the country of the rising sun lost in the war. Tokyo included American occupation troops. The defense plants were closed, many companies that collaborated with the government went bankrupt, the “company of accurate instruments of Japan” suffered the same fate.

All its employees were on the street. Akio Morita for some time earned a living by lectures at the Tokyo Technological Institute, but soon the occupation government forbade him, as a former officer, to teach in the state study training in the state study in the state educational institutions The establishments, and Morita was forced to quit and Ibuka at that time got into a small workshop for the repair of electrical equipment.

Morita had no money, but there was a presence of spirit. Former colleagues decided to start all over again and establish their own business. On the authorized capital in Yen, about dollars at the then rate of Morit and Ibuk, they threw themselves away and Mary had to occupy part of the money from his father, who was still successfully traded in Sake - during the war, Sake was given out only on special cards to the front to the front.

Actually, from this moment, the history of Sony’s Corporation began, when a company with the proud Tokyo Kogi Kabusiki Kaisiki Kaisiki Kaisiki Kabusiki Telecommunication Engineering Engineering Company began working on the second floor of the dilapidated clothing store in Tokyo. It happened on May 7 of the year. The founder of the company, Masara Ibuke, was then 38 years old, and Akio Moroto - friends characterized their production as an advanced company, "which will produce new high -tech products using original production processes." But at first, there was no question about high technologies and telecommunication systems in Tokyo Tsusin Kogiy: former defensemen produced frying fries, voltmeters and electric gear.

Then the company moved to more complex technologies. And the main source of income of the company was the release of electric motors and magnetic pickups, since interest in music records in post -war Japan was very strong. In the year, studying the possibility of magnetic tape, A. Morita came to the fact that he was able to replace it with a tape on a paper basis and developed a magnetic recorded film, and in the year the company sold its first tape recorder.

In the work on improving the reproduced sound, a student of the conservatory Norio OGA, who helped in the work on the project of a new tape recorder, was invited as a consultant.In the year, the TTK company released new portable lamp radio receivers. In the same year, A. Morita visited the United States, which led him to the idea of ​​changing the name of the company to attract customers of the global household electronics market.

Morita has long said: in order to establish herself in the world market, you need another name - simple, short, easy for pronunciation, memorable. And instead of hieroglyphs, you can use an international latin. In some kind of Ibuk and Morita dictionary, they found the Latin word "sonus" - "sound". Having slightly modernized it, they invented the company with a new name - Sony, consonant and English familiar word “Sonny”, which means “son” of a word picked up street boys from American soldiers, and it firmly entered the lexicon of the post -war generation.

In the year, Sony released the world's first transistor TV. In the year, Sony Corporation of America became the first Japanese company, which is on the list of the New York Exchange. Akio Morita himself, along with the development of new ideas and decisions, in the year, in the year, developed in just six months, the new Walkman player produced a splash in the company's products market.

Sony Corporation has gone from a small company, in whose staff only 20 people worked at first - engineers who once worked in the company's exact instruments, up to one of the fastest developing companies in the world; Even during economic crises, its shares continue to grow in price, and experts estimate the cost of Sony at 37.5 billion dollars. Upon learning of this, Akio Morita said: "I knew that in the end Sony would become an American brand." It was thanks to the activities of Akio Morita and his companion Masaru Ibuki that the inscription "Made in Japan" became a kind of guarantor of quality.

A brilliant manager, Morita made a huge contribution to the fact that Japan has become a kind of trademark, Brand, which is recognized all over the world. Indeed, everything that is “made in Japan” is well sold - from the digital voice recorders of Sony and portable video cameras with an optical vari lens to the sweet and mountain -mountain yohji perfume from Yamamoto and the clothes of the Japanese couturier Takada Kenzo, Ray Kawabuko, Issei Miyak, Yuji Yamamoto.

In the city of Akio Morita, it was included in the Fortune magazine in the list of “Twenty -Five of the Charming People of the Year”. In addition, A. Morita was awarded the year of the Royal Academy of Arts and Crafts of Great Britain “For an outstanding contribution to the development of technical innovation and new forms of management, technical design, labor relations, and the development of video and international trade”.

In the year, he is dedicated to Queen Elizabeth II to the knightly rank for his contribution to the development of English-Japanese relations. Akio Morita is also the author of such books as “Nothing School achievements” is written in the X years, “Japan, which is able to say“ no ”in collaboration with the politician Sintaro Isihara, and the books of the memoirs“ made in Japan ”.

After the stroke, the participation of A. Morit in public life turned out to be significantly limited, in November, Morita announced his departure from the post of chairman of the board of directors of Sony. Aco Morita died in Tokyo in the year from pneumonia at the age of 78 years.