Oshchepkov Sergey Biography

Sergei Oshchepkov, founder of the Center Corporation: “Work does not mean“ plowing ”the head of the corporation spoke about changes in business, fidelity to Izhevsk and the best collection of records Sergey Oshchepkov in the world, a completely non -public person, but millions of Russians know his company. He rarely appears in the office, but cannot live without work. He does not hide that he does not have a hearing or a voice, but he has one of the largest collections in the world.

The founder and permanent head of the Center Corporation recently celebrated his flying. Unlike most owners of large companies, he is still personally engaged in the development of numerous business projects. Even the main direction is the largest regional network of household electronics “Center Corporation” - despite the summer successful work, requires constant attention of the founder.

Of course, current processes have long been worked out as a clock and controlled by top managers, but strategic issues are still under the jurisdiction of the “chef”. But in addition to the main one, a number of others are developing within the corporation, including new and experimental, directions. And all of them also pass through Sergey Oshchepkov, receiving from him not only coordination, but also a constant flow of new ideas and initiatives.

In the course of communication, which stretched for the whole day, we managed to visit with Sergey Fedorovich at two relatively new sites of the company-in the Logistic Center and the Comfort-S furniture factory. And then discuss the prospects for the development of the company and personal hobbies at his house. Sergei Oshchepkov in the memoirs of friends and colleagues “The Logistic Center is not just a warehouse” in the logistics center of Sergei Oshchepkov were waiting, but some special preparation for his arrival is imperceptibly: no one stretches into a string, no one has a voice of a conversation, but a huge respect for the first person of the company is immediately felt.

LEFT Right General Director of Center Corporation Roman Gaidukov, chairman of the board of directors Sergey Oshchepkov and the head of the Logistics Center Konstantin Dubovtsev Sergey Oshchepkov: the logistics center is not just a warehouse of thousands of goods to take away from here to all the stores of the Center Corporation for the cities of Russia, it is clear that Sergey Oshchepkov regularly communicates with the heads of units and holds his hand on the pool.

To understand what amount of information is stored in his head, it is worth presenting at least the scope of the logistics center and the furniture factory with which our trip began. The logistics center is a huge building with a total area of ​​52 thousand “squares” is about 7 standard football fields.

Here every day there is a shipment of thousands of goods in all retail stores of the Center Corporation, which work in the cities of Russia. He was opened three years ago. Most of the “useful” premises are underground, from this the logistics center seems even more fundamental. And just like that, you can’t get here on an excursion, everywhere security and posts.

The area of ​​the logistics center is 52 thousand square meters - although there is little change in appearance, periodically I come here, ”says Sergey Oshchepkov. The logistics center is not just a warehouse, it is a kind of production. Therefore, now we are planning to expand its functionality. Here we will be able to provide storage services, as well as the delivery of goods on our trucks to those regions in which corporation stores work.

This is also a big process and they need to do it. Going from a workshop to the workshop, you can trace how sofas, wardrobes, kitchens are born ... Stopping in one workshop, then in another, we were able to go around the factory in only three hours! There really is something to see. Over the past two years, furniture production has survived the technical revolution.

Now all the products of the Comfort-S trademark are produced on Italian and German machines with numerical management. Over the past two years, the furniture production of the Center Corporation has survived the technical revolution. Now all the products of the Comfort - S trademark are produced on Italian and German machines with numerical management - the number one task now is to double the production volumes in order to significantly raise wholesale sales.

Ideally, half of the furniture should be sold in our own Saldo network, and the other half - diverge through the wholesalers, ”Roman Gaidukov, CEO of the Center Corporation, clearly sets the priorities of the development of furniture production. Left Right Most processes in the furniture factory are automated. According to leadership plans, half of the furniture produced in the factory should be sold in their own stores.

And half - to diverge through the wholesalers. Real professionals are working on the creation of a new brand of modern design furniture Friendly. During a visit to the factory, Sergei Oshchepkov does not so much ask questions as he carefully observes and listens. It is just important to listen to colleagues.Unfortunately, people do not always listen and hear each other, although in fact everything can be found out of the story of a person, ”Sergey Oshchepkov later explained his tactics.

But this is very rare for anyone. We have forgotten how to be attentive to those who surround us. And this gives a lot of additional information about the real situation, about what is happening now. Therefore, it is important to me. The new shopping centers of the corporation from the Logistic Center are sent to the Center Corporation store, located in the Pushkinsky shopping center.

An unplanned visit, but Sergey Oshchepkov is sure that the store staff are ready for his arrival. And if I went into one store, then after 15 minutes, employees of everyone else know about this in some miraculous way. Therefore, I do not think that my appearance here will be a surprise, ”Sergey Fedorovich says with a smile at the entrance to Pushkinsky.

Indeed, in Pushkinsky we are met by a senior manager. This shopping center was not chosen by chance. Recently, they carried out reconstruction and optimization of retail space. The same range of goods is now located in a more compact space, clear navigation appeared in the hall, and the windows have become more convenient. All this so that the buyer is even easier and more convenient to choose equipment.

In addition, a new corporate color appeared in the design of the trading floor - rich purple. He supplemented the previous red-white gamut and made the corporate design more recognizable. All these changes take place as part of a comprehensive program for improving the “Everything for Own” service. LEFT 48 stores of the Center Corporation were updated in the Pushkinsky shopping center Pushkinsky.

Now more convenient zoning and navigation Roman Gaidukov, Sergey Oshchepkov and the manager of the corporation store in the Pushkinsky shopping center Sergey Potapov in the store in the Pushkin shopping center optimized retail space, the program of the comprehensive improvement of the “everything as its own” - the result of half -year work and analysis changed and changed and changed and analyzed Corporation website: Now it is located at KCentr.

Here you can find out everything about the most profitable promotions and offers for you. So far, furniture can only be chosen by the catalog, but over time we plan to put some models in trading halls. Let them be a few at first, but in the end, this will load production and increase sales. Do you know how I am evaluating the level of the store? I go through the main one, and not through the service entrance and I definitely look into ...

toilet. You can draw a lot of conclusions about the level of service, the professionalism of managers and the quality of work with buyers and employees. Sergei Oshchepkov seemed to be such efforts after 27 years of successful work? But we cannot afford to stop. Growth is possible only when you go two steps ahead of competitors. Therefore, we change, attract new specialists from Moscow, Kazan, Ufa, Perm.

These guys brought a fresh stream to our work. They pull the rest behind them. Although, as before, our team consists of Izhevsk residents. Is there really no desire to transfer him to Moscow or somewhere else? In addition, we never set ourselves the task of becoming a federal number one network, we did not have plans to “win” Moscow and the Moscow region.

And you can compete with regional companies, simply present on their territory, what we are successfully doing. And I would like to be always like this. Recently, the first press conference of the new team of the Government of Udmurtia was held in our press center. On it, in particular, the phrase sounded from Mr. Brechalov: you need to live exactly one minute with success.

This is similar to the principle of work of the Center Corporation: not to hide on achievements, always move forward. Did you manage to make some opinion about what is changing now and is happening in Udmurtia? I always said that ambitiousness and careerism, in a good way, is probably the best stage of life for a politician. When the politician completes his career, no matter how experienced, wise he is, he is still not as effective as young, punch and striving to achieve certain goals.

Therefore, initially I welcomed changes in the region. In Udmurtia, to some extent, by that time there was already a double crisis. I was friendly with Alexander Alexandrovich Volkov, who headed our republic for 20 years, and I still think that he could definitely manage it for five years. But even then certain changes were already needed, and he began them until the situation changed.

And during Solovyov’s work, I saw that the changes were simply necessary, because it was an obvious stagnation. He was especially felt in Izhevsk. And now, to my surprise, I notice changes for the first time for a long time. In addition, it seems to me that the attitude to Udmurtia in the information field is changing. Frequent visits of federal politicians and investors give reasons to talk and write more about our region than before.

All this speaks of a large credit of trust in the new republican leadership.But any loan should be provided with specific, clear and understandable actions to support business and the economy as a whole. I would like to believe that this will happen. What do you think this process should be? How can power and business are useful to each other? There is nothing to ask me personally: the corporation has always developed without the help of power.

We always preferred to develop on our own, due to our own ideas and efforts. I repeat, even having become the largest regional network, we remained faithful to the native city. But the interaction of power and business is certainly necessary. It is great if in Udmurtia at the state -owned level they will support production. And not large, as it was before. Well, if it comes to medium -sized production.